Monday, August 31, 2009

We can haiku, can you?

Emma and I were talking about ideas to make our blog more interactive and ways we could get people to contribute, in addition to adding comments to our posts. We knew it had to be short and easy and we decided to write some haikus (3-line Japanese poems with 5 syllables in the first line, 7 in the second, and 5 in the third). This is something that pretty much anyone can do. Emma wrote a nice one about our partner, Pettengill House, Inc. Here it is:

Pettengill you help
People around us so we
Want to help you too.

Sweet, isn't it?

Here is mine:

Bread and Butter is
People who care, clothes to wear
You should buy some shirts.

OK, so mine is a bit more salesy, but even poems can have a call to action. Now it's your turn. Send us your own original haiku and maybe we'll post it on our blog. Keep spreading the word.

-Tom and Emma


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Sunday, August 30, 2009

We're on Facebook!

Hello all,
Hope you are all winding down after a relaxing and fun weekend. I'm excited to announce we now have a PAGE on facebook! Just hit the "become a fan" button at right and you'll be sure to get all our updates. It's a great way to communicate with everyone even though it took me the better part of an hour to set it up because I'm a bit technically impaired. However, one thing I've learned is that this social networking thing really does work. It's like that old Faberge Organic Shampoo commerical. "And you'll tell two friends and they'll tell two friends and so on and so on and so on..." Remember?

Okay, I also must tell you that the sweatpants at our shop are so comfortable I have barely taken them off in the last 3 days!! Probably time to wash them in my new washing machine that sings a lovely tune when it is through (it should also make me a tuna sandwich for the amount it cost, but I digress)

Okay, visit our shop, buy some comfy clothes, and help us feed some hungry people...won't you? Good night all!


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Saturday, August 29, 2009

One Week Down 51 To Go!

The bread + butter project is celebrating its one-week anniversary. 480 site visits, more than a 1,000 page views, 7 completed orders, our first nonprofit partnership established, countless encouraging emails from old and new friends and followers, and a few heated debates among the 4 core members of the bread + butter project team. These are just a few highlights.

Katie, Sue, Emma and I had our second ‘business meeting’ last night over dinner. I can’t even tell you how tempted I was to produce an agenda, but I restrained myself. We reviewed our results, talked about what we had accomplished, and discussed what we need to do next.

This week, Katie and Emma did some research to better understand hunger needs across the US, as well as state population figures. This is some of the data we’ll use to figure out our expansion plan. Last week, we had talked about wanting to try to make a difference in 50 states within the first year, but when we looked at the calendar and what that would take, we decided that it would be better to make a bigger difference in a smaller number of states to start, beginning locally with Pettengill House, Inc., expanding throughout New England, and then figuring out where to go from there. I’d really like to have partnerships established in every New England state in time for this year’s holiday shopping season, and I think we can do it.

What we learned during week 1:
Katie – 22 US states have more than 11% of their population living in hunger.
Sue – The bread + butter sweatpants are really comfortable.
Emma – Texas needs a lot of help.
Tom – It can be fun to start something even if you don’t know exactly what you’re doing.

What we need to focus in week 2:
Get more people to follow us on the blog – might need to explain to people how to become a ‘follower’ or develop an email list that people can opt into. Register our business – we think this can be done at Newburyport City Hall – Sue and Emma agreed to look into this. Make a bread + butter PDF that we can post on the blog so that people can download it and include it with bread + butter products that they give as gifts – Katie said she would take the lead on this. Make a video with Katie and Emma singing their bread + butter theme song that we can post on the blog – this will be fun for all of us. Emma also had some great ideas about making signs/posters and sending sample products to celebrities who have an interest in hunger. Sue mentioned Ashley Tisdale, who I later learned is the one from High School Musical who had a nose job. Apparently she supports hunger-related causes. Who knew?

Thanks to our bread + butter supporters:
We got a lot of great help this week from many friends and followers, including: Robin, who bought the first two bread + butter shirts and offered to send us a picture of her boys wearing them to post on the blog; Jen, who sent us several ideas about upcoming events where we could promote our project; Annie, who is running for Congress in NH and made our first ‘out-of-state’ purchase and sent Katie and Emma a really great note of encouragement and offered to have them sell shirts and promote bread + butter at any of her campaign events; Glenn, who offered to connect us with his contacts in many states and to provide whatever help he could, even offering up his teen-age boys as volunteers; And finally, Jeff, who spent hours on the phone and on the web helping us set-up and adjust many things on the blog. Thank you all!

What can the rest of you do to help?
Buy some products, wear them and tell everyone where you got them.
Email our blog to your friends and family members.
Send us an idea about what we can do to make our blog more interactive.

-Tom

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Friday, August 28, 2009

Not All Fun And Games...

It's Emma and Katie tonight.. This week, Emma had the assignment to find the top ten cities in the U.S. with the biggest populations. Katie had the assignment to research the top ten states in the U.S. with the biggest hunger issues.

Some of the things we learned were that that the southern states are struggling the most with their hunger related issues. ex. Mississippi, Texas, Arkansas, New Mexico
and so forth.

What surprised us most was... That Maine was the 5th most hungry state and the only New England state in the top ten.

The way that we think we can use this information on the bread + butter project is... to look over both lists and find the areas with the most need and biggest population and concentrate most of our efforts there.

Overall tonight was a little bit of a struggle for the both of us. We are learning that lets just say... it's not all fun and games! There is a WHOLE LOT of work and effort that goes into running a company. Wish us luck in our journey! (We'll need it)

--
Emma & Katie

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Thursday, August 27, 2009

Friday Meetings & Fancy Talk

HIYA people who are kind enough to read our blog,
It's Katie today. Today I attempted to set up a display of our shirts that we will show the Daily News when they come Saturday. We decided - my parents decided - they didn't want it on the ground, 30 minutes after I was finished. Fail for Katie. But on the bright side, my dad has decided we will have a family meeting every Friday. We have had a few meetings so far and they've gone pretty well. Except for the fact Emma and I can't quite comprehend my dad's complicated intellect (his business talk) but other than that, all is well in the O'Rourke household. You'll here from me again soon.
Bye bye for now,
--
Katie
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Wednesday, August 26, 2009

What a Stranger Can Teach You

Okay, I never met Julie Powell but I feel connected to her. She is the writer depicted in the movie "Julia & Julie" which I saw recently with a friend. If you haven't seen the movie, it definitely will motivate you to follow a dream, despite shortcomings and naysayers and cats named Maxine. Anyway...

In the movie, Julie decides to cook her way through Julia Child's "Mastering the Art of French Cooking" (all 524 recipes) and blog about it for 365 days. She was a wanna-be writer who never dreamed her blog would become so successful and she would end by having so many loyal followers and a book deal (are you starting to see the connection here?)

Yes, our mission is different, but the lesson is very applicable to our Bread and Butter Project. It is simply that, at some point, when you are feeling determined enough, passionate enough, driven enough, you need to just jump. You need to get out there and start doing and worry about who's paying attention later. You also need to set a deadline. That is where we got the idea to give ourselves 365 days to blog about our project because it makes us accountable and it forces us to reflect on what we are learning.

It has only been a week and already we are all learning that this is about much more than t-shirts (although they are very cool and you should buy several dozen). We have to remember that the shirts are the vehicle to helping out some pretty needy folks.

I hope you will come along for our journey. Remember to hit "follow us" on the right hand column or bookmark us or tell everyone you have ever known about us.

Thank you Julie Powell.

Tuesday, August 25, 2009

Do you like Bread + Butter?

OK. Here is the song I was talking about a few days back. Listen to it, get up, do a little dance, then sit back down and order a T-shirt or two. Thanks.
-Tom



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Monday, August 24, 2009

Just the Beginning of Something Big!

Our local paper wants to do a story on us wich is awesome. Lots of people like our idea and are ordering shirts! We hope Oprah likes them and will buy one because she is cool and does lots of charity work like her school in Africa.

Me and Katie wrote a theme song about bread+butter and it will be on the site soon! So keep checking for it and please buy one of our products.

We will also have more pictures soon! More tomorrow. Good night!

-Emma

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Sunday, August 23, 2009

Which is which?

Hi. It's Katie. Someone wrote to us asking if the logo was Emma and me. Yes it is! The one with the curly hair is my sister, Emma, and the one with the straight hair is me. Emma is the bread. Her joyful "soft" attitude brings joy to all her friends and is a yummy treat, and she LOVES eating bread. I'm the butter because I'm blond and "smushy" in a way. I know that sounds odd, but seeing a sad commercial makes me bawl! And yes, I even cried at Fred Clause the Christmas movie for kids... so I think I would most likely be considered butter and Emma bread. Keep asking questions. I love to answer them. Thanks for helping with our project. Tell everyone you know because everyone can help, even kids (we did.)
Thanks again.
Butter (Katie)

Bread + Butter Fashion Show - See our First Shirts

How do they look?

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Our theme song?

Tom here, with a random thought for our bread + butter project followers. I think our website needs some sound, and I've been thinking about this song that I believe is called Bread and Butter. I don't know who recorded it, but I'm pretty sure it was featured in the movie 9 1/2 weeks and played during a scene when Mickey Rourke and Kim Basinger were feeding each other and rolling around on the kitchen floor, partially clothed, and possibly blindfolded. Anyway, because we are not techies, I would love it if one our followers could tell us how to add this song to our website so that people could have something fun to listen to while they read the blog. Who can help? Use the comment feature to let us know. Thanks.

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Saturday, August 22, 2009

Hey everyone, it's Sue,
WOW!! Our Web site has been live only a couple of days and already we've had hits from 4 countries and hundreds of people who like what we are doing. Awesome!

But now we need to sell some shirts! We want to be able to hand a fat check over to our first food pantry partner and then bigger and bigger checks as this takes off. We ordered some of the shirts and they are really great quality and everyone has been asking where they can get them. HERE! Hey, don't wait until we are one of Oprah's "favorite things" and we sell out of all the best designs.(hey, it could happen!)

So...it's Saturday and my parents are visiting for the week. Even they like this idea so I know it has legs. Tomorrow we take my youngest daughter to Blue Man Group for her birthday. Already 10 - I don't know how that happened! Guess what I'll be wearing to the show? Yup, my BREAD + BUTTER t-shirt. We will post some pictures tomorrow. Stay tuned. And please, support our cause and tell absolutely all your friends and family about us. Time for a glass of wine while we finish watching "Escape from Witch Mountain" with the girls.

Remember, a little bread can spread a lot of butter. Good night!!

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Friday, August 21, 2009

We are thrilled to have Pettengill House, Inc. as our first food pantry partner. The nonprofit organization provides basic needs, emergency assistance, prevention education, case management, and supports to residents of Salisbury, Amesbury, Newburyport, Merrimac, West Newbury, Newbury, Rowley, Byfield and Groveland. You can learn more about them at http://www.pettengillhouse.org/. The Pettengill House Food Pantry provides staple food and personal care products to individuals,children, and families in need. We're donating 50% of net profits from bread + butter T-shirt sales during the months of September and October to support their food pantry, so buy a lot and help spread the word!

Sue, Katie, Emma and I had our first business meeting over dinner last night, and it was a very interesting discussion. We started to talk about identifying our next partners, where we want to go next in terms of geography, what goals we should set to measure our success and how we would track our progress. Sue and I had to remind ourselves that some of the business concepts that we're familiar with are still completely foreign to the girls, so we had a lot of explaining to do. We generally agreed that we want to identify another local food pantry partner to follow our work with Pettengill this fall, that we would get involved with a month-long project in Boston in January, and would try to expand our work with partners in each New England state by the end of Q1 2010. We would then plan to move to states with the largest population centers and the greatest potential for sales. We all thought it would be really cool if we could make a difference in all 50 states by the end of our first year. Katie and Emma will do some research to determine state populations and where we should go next. In the meantime, we could use our readers' recommendations on an additional food pantry partner on the North Shore, as well as potential partners in CT, ME, NH, RI, and VT.

Katie also had a good idea about finding a visual of a map of the US that we could use to highlight our partnerships and track sales in each state and add this to our website. Emma expressed an interest in more T-shirt designs, which led to a discussion about how we need to plan for the introduction of new products and product lines. We still have so much to learn, but we're off to a good start and really enjoying it.

-Tom

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Thursday, August 20, 2009

Day 4: We're Spreading the Word!

Hi it's Emma!
The younger one. Today's my birthday! And today was the big day we...spread the word and told all our friends about bread and butter. We also had T-shrts come in last night! They were awesome, they came out great and if you want to order one click on one of the T-shirts at the top of the page and it will bring you right to our shop. I love my shirt and I hope you will too.

p.s. Spread the word about the T-shirts to all your friendS!

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Wednesday, August 19, 2009

Hi it's me Katie,
I'm the oldest daughter. I think the project so far has had a successful start. Today we have taken on our very first partner, Pettengill House, Inc. in Salisbury MA! We have been trying to help out this food pantry for a while through school, and out of our very own home. At Thanksgiving, we found out that you could donate a whole meal, this especially made me feel good, because you know that the people eating that meal feel like a family who's just enjoying Thanksgiving like everyone else in America. I also found out from the kind people at the Petengill house that the people who are struggling with money need food the most in the summer. It's human nature to forget and remember when school starts back up again, but not everyone can just run to Market Basket and pull out a debit card twice a week. I would love to hear your thoughts about the project so keep commenting!!!!
--
Katie

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Day 2 - Yes we can!

Tom, here. I'm the Dad, and I'm excited about working on a project with the whole family. In addition to helping some great nonprofit organizations, we're going to teach our kids about goal setting, planning for success, and realizing the benefits of our work over time, rather than expecting immediate results. Sue mentioned that half of the net profits from our T-shirt sales will go to food pantries, which is the main thrust of this venture. We want the girls to see that it's possible to combine personal objectives with charitable work, and that the two don't need to be mutually exclusive. Maybe they can help inspire other kids to start sustainable charitable enterprises. I'm looking forward to working with the girls to make connections and establish partnerships with food pantries in different parts of the country, and planning for the expansion of this venture beyond the local area. But we have to start locally. I contacted Pettengill House in Salisbury, MA today to invite them to be our first nonprofit partner, and I'm hoping that they will agree. Stay tuned!
-Tom

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Tuesday, August 18, 2009

Day One: Can We Really Do This?

I can't believe we are really going to do this but we are! And once we publish this post, we are committed. Period. This family of four - myself (Sue), my husband, Tom, and our two daughters, Katie & Emma, are going to take exactly 365 days to embark on what we hope will be an interesting and transforming venture. We are calling it the "Bread & Butter Project."

It all started with my oldest daughter Katie who wanted to help those who go hungry every day. She didn't think there was much that an almost 12-year old could do. Her 10-year-old sister was equally vested in this particular mission, spending a lot of time collecting items for food pantries at school.

But what could we do? The answer, at least in our minds, was something, anything - but not nothing. That is when the concept for the Bread & Butter Project was born. If we did something small, could we grow it? Could we make a difference? Could we learn something about running a business and ultimately about what we are capable of?

Yup. We are going to do it. We are going to launch a clothing business called - Bread + Butter, and we are going to donate half of the net profits to local food pantries. The girls, Tom and I are all going to be in this together. The "project" part is the blogging about the process. We are going to blog every day for a year about this journey. The good, the bad and the ugly. You will hear it all. You will hear from all of us. This is just the beginning and I'm sure it's going to be a wild ride!
-Sue

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