Boxer shorts are the latest addition to our clothing line. They come in red, navy, black or white and feature a small logo on the front and our bread + and butter signature on the back. Sue doesn't think anyone is going to buy them, but I think they have the potential to become one of our biggest sellers. Why? you might ask. I actually have several reasons:
1. I bought some for myself and they are really comfortable.
2. Women like to buy novelty boxers for men. The red ones would be good for Valentines Day. They would also make a great stocking stuffer for Christmas.
3. For some reason that I can't quite understand, girls like to wear men's boxer shorts too - as pajamas, over their bathing suits, at the gym. And they like clothing that features words spanning their butts.
4. And finally, even though I don't want to encourage this trend, there are lots of gangsta types out there, who walk around with jeans and other baggy pants hanging down to their knees. If I have to look at their boxer shorts anyway, I'd rather have them wearing bread + butter.
Sue also thinks that the price point might be too high. But I say there are lots of people who are willing to drop $20-25 bucks on a pair of Calvin Klein underwear. Why not ours? I think people will be proud to show off their new bread + butter undies, and will feel good knowing that their purchase is helping fill bellies.
What do you think? Use the comment feature to let us know, or vote with your credit card and buy some boxers!
-Tom
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AWESOME BOXERS!!!!!!!!!!!!!!!!!!!!!!
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