Thursday, April 1, 2010

bread + butter spring break

As we wrap up our 5-month partnerships with nonprofit food banks in each of the six New England states, the bread + butter project team is going on haitus to figure out what we want to do next. During the month of April, we'll be taking a break from our blog and e-store, and focusing our efforts on helping to raise money for Project Bread through the 2010 Walk for Hunger, the country's oldest continual pledge walk and the largest one-day fundraiser to alleviate local hunger. While we're away, we hope that you will continue to support the bread + butter project's mission by contributing to our walk team. Please check back frequently. You never know what we might do next...

Tom, Sue, Katie + Emma

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Wednesday, March 31, 2010

bread + butter project contributes $2,400 to New England food banks

The final numbers are in, and we are happy to report that the bread + butter project – with help from all of our friends, followers, and customers – will contribute $400 to each of our six New England food bank partners: Connecticut Food Bank, Good Shepherd Food-Bank, Greater Boston Food Bank, New Hampshire Food Bank, Rhode Island Community Food Bank, and Vermont Foodbank.

The total contribution of $2,400 exceeds the commitment we made through the New England-wide expansion we announced last fall. At that time, we promised to give 50 percent of our profits from the sale of bread + butter products over a 5-month period to our partners. But profits don't come quickly to start-up businesses like ours. Most small businesses take 2-3 years to break even, and longer to start sharing their profits. But bread + butter isn’t like most businesses, and we promised to provide benefits to our nonprofit partners from the very beginning. So, when we looked at our sales results from November 2009 – March 2010, we knew we wanted to make an even bigger difference and decided to give 100 percent of our revenues to our partners. And, to get to a nice round number, we also provided each of our partners with a small gift from our family’s charitable giving account.

When we started the bread + butter project last August, our goal was to work together as a family to help hungry people, develop a sustainable business model, and find out what it takes to make a real difference. We have learned so much over the past several months, and with your help, we know that we are making a real difference for hungry people throughout the region. Thank you to all who have supported our project and encouraged us in our efforts.

Tom, Sue, Katie + Emma

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Sunday, March 28, 2010

What's next for bread + butter?

With only a few days left in March, and our partnerships with six New England food banks coming to a close, many of you are probably wondering what's next for the bread + butter project team. Be sure to check our blog this Wednesday, March 31, to see the final numbers and the amount of the contributions we'll make to our New England partners. And on Thursday, April 1, we'll reveal what's next for bread + butter. Stay tuned. It's going to be an exciting week!

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Friday, March 26, 2010

Another bread + butter video

Here's a great lip-synch chair dance to the Newbeats' classic, "I like Bread and Butter." Enjoy!



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Thursday, March 25, 2010

Happy Random Day!

Today's search on YouTube brought up these two random kids, also known as bread + butter. Don't know who they are or where they are from, but their video reminds me a bit of an old video rental called Moron Movies that Sue and I saw in the '80's. Does anyone remember that one?



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Monday, March 22, 2010

Bounce, Flip, Boing!

Hey everyone, Sue here again.

Here at the bread + butter headquarters we've acquired a new toy. That would be our 14-foot trampoline that now adorns our backyard and I'm quite certain is thrilling our neighbors with it's shiny metal bars, black netting and squeaky springs. Not exactly an esthetically pleasing addition to the landscape of the neighborhood. However, as you can well imagine, we have been very popular with the kids all over our street who will benefit as much as Katie & Emma on this one. Of course, the safety concerns are real so we have laid down some laws that will present some challenges but that I hope we can work out in some mutually beneficial way (as in no one gets hurt, no one sues us, everyone is happy)

As I was thinking about the trampoline, I couldn't help but draw a parallel to our bread + butter project in terms of the ups and downs. We have had great interest, lulls, spikes in sales, downturns, spikes in the kids enthusiasm, and then less enthusiasm as they get distracted by, well, normal kid stuff. It is a cycle but one that continues to test our commitment and drive and make us rethink how we do business. Which is a good thing.

Well I'm glad amid the political chaos of today's healthcare fallout we have the mindless distraction of Dancing with the Stars. We could probably all use it.

Have a great evening everyone. We'll get a picture posted of the girls on the trampoline in the coming days.

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Thursday, March 18, 2010

One Giant Leap...

Hey b & b'ers, Sue here.

As spring weather arrives and activities are in full swing, we are finding it more and more difficult to find the time to blog (as is evidenced by Katie's previous blog entitled "sleepy"). However, it doesn't mean that our project is not front of mind, just takes a little more gusto to drag our tired behinds to the computer to share with you.

Since last spring at this time I was undergoing radiation for pre-cancerous cells in my breast, this spring I am focused on really enjoying my friends, the nice weather, a good dinner out, a much anticipated weekend, a relaxing pedicure, a bike ride with my daughter, you get the idea. It's not always easy. As I have blogged in the past, I am an ultra Type A overachiever whose mind goes about 90 miles an hour while sleeping. I am not successful all the time, but I am making a little bit of progress and always reminding myself that no one really cares about the minutia except me. And it really doesn't matter all that much if the laundry isn't caught up (unless someone runs out of underwear), your floors aren't sparkling clean or you haven't chaperoned as many field trips as Sally's mom. Hey, I've even learned to let go of making the beds on the days that I work. That is a small step for man, a giant leap for my superego who thinks I need to be June Cleaver on a caffeine high.

Okay, time to watch The Office and wind down. Have a great night everyone. Thanks so much for following us. We appreciate it more than you know. (picture is of me and the girls in Ogunquit, Maine last summer)

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Tuesday, March 16, 2010

sleepy

Hey everyone,
I'm sorry this is not a great post but I'm tired and it's rather late, will write more tommorow.
--
Peace out
BuTtEr
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Monday, March 15, 2010

bread + butter baby shower


New baby coming this spring or summer? Skip the malls and gift registries. You can find beautiful bread + butter one piece t-shirts (with short or long sleeves) bibs, and receiving blankets for babies in our shop. And the bread + butter messenger bag can double as a diaper bag for cool moms and dads. Give a gift that helps feed hungry people and start a tradition of helping others at a very early age. Select the 'kids and babies' category from the pull-down menu at the top of our shop to see all of our products for little ones. No baby shower gifts needed? These items also make great additions to Easter baskets. Buy $50 worth and get free standard shipping when you enter coupon code SHIPPEDFREE at checkout.

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Sunday, March 14, 2010

Why you should buy the bread + butter messenger bag: by Emma


As part of our work to learn more about running a business, Emma had an assignment this week to write a convincing marketing message, focusing on the benefits of the bread + butter messenger bag. Read below and see how you think she did:

Are you looking for a nice trendy messenger bag? Well, your search is over! This bag features a BIG amount of space for anything like laptops, books, etc. It also features a buckle for safe keeping! Plus, you're helping with hunger at the same time and inspiring others to help when you're showing off this bag. So that's why you should order this trendy messenger bag today! Visit our SHOP to see the different colors.

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Saturday, March 13, 2010

Free Shipping Through March 31


In an effort to maximize the size of our donations to our New England nonprofit food bank partners, the bread + butter project is offering free standard shipping on all orders over $50 through the end of March.

Just enter coupon code SHIPPEDFREE at checkout.

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Thursday, March 11, 2010

Still 30 Minutes or Less?

Hey bread + butter fans!

Many of you may know that I work in the public relations industry. Perhaps that is why I am so fascinated with the news of late. On the one hand you have Toyota responding to a PR crisis - they are desperately trying to repair their sinking image and rebuild trust by pulling at consumer heartstrings "Thanks for your loyalty" and "Thanks for standing by us." On the other hand you have Dominos creating a PR crisis by bringing to our attention just how crappy everyone thinks their pizza is and crafting an honest message that acknowledges their weakness in the market: "We know our pizza tasted like cardboard but now we've made it better." Here's an interesting article about Dominos approach.

These stories have been a good lesson for our girls as we teach them about the importance of building a positive brand image, crisis management and the role of PR...they may not understand the industry jargon but the bread + butter project is teaching them business lessons that will serve them well as they apply these principles to future endeavors.

But I'm still fascinated with Dominos "let's promote our new pizza by admitting how crappy it used to be" approach. I have to give them high grades for gutsiness. And it has certainly garnered them a lot of attention. But what do you think: genius marketing maneuver or PR disaster? Weigh in by clicking "comments" below.

Enjoy your night everyone. Hey, why not order some pizza?

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Wednesday, March 10, 2010

Slippery When Wet

Hi friends, Sue here!
I aplogize it's been a while since I've checked in. Why is it that we skip the things we enjoy most when life gets crazy? Seems odd but the mundane tasks that have to get done take precedence over the things that energize us and make us happy - like bread + butter!!

I made it back to the gym today after about a week away. However, I had a bit of an incident on my way in when I spilled a bottle of flavored water on my sweat pants before getting out of the car - in a most 'unfortunate' spot. So, rather than look like I wet my pants with blueberry pomegranite-smelling urine - I had to go home and change and begin again.

Just now, I created a mini flood in the bathroom when I was cleaning out a trash can and left the sink running by accident. (Sorry to tell you about it this way, honey!!) I think it's safe to say I should stay away from flames, knives and ladders today.

We've definitely turned a corner here in New England. The sun is out and you can just feel Spring. Anyway, I'm out of time at the moment as Katie & Emma will be arriving home from school momentarily. I will try and stay dry. Enjoy your day and remember we are extending 15% off any order over $35 in our store through March 12th in honor of St. Patrick's Day. Use code: MARCHSALE4

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Tuesday, March 9, 2010

A loaf of bread, a container of milk, and a stick of buttah

If you remember this one, you are part of the original Sesame Street generation.



Congrats. Now get on down to the bread + butter e-store and repeat after me: A long-sleeve T, a sweatshirt, and a kid's apron. I'm just sayin...

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Monday, March 8, 2010

Don't miss the chance to help make a real difference here in New England

The countdown is on! Our friends and followers have just over three weeks to help us maximize the bread + butter project's contributions to our 6 New England food bank partners. All orders placed by March 31 will be counted as part of our 5-month commitment to Connecticut Food Bank, Good Shepherd Food-Bank in Maine, Greater Boston Food Bank in Massachusetts, New Hampshire Food Bank, Rhode Island Community Food Bank, and Vermont Foodbank. Through our partnership, we've agreed to share 50% of our profits with these organizations, and the need for food and funding is greater than ever. If you'd like your purchase to help hungry people across New England, now is the time to place an order. If you are able to spread the word by sharing this message with others, we would certainly appreciate it. Thank you for your help.

-Tom, Sue, Katie and Emma

See background on our New England-wide partnership.

Check out Frequently Asked Questions about the bread + butter project.

Meet the bread + butter project team: Tom, Sue, Katie and Emma.

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baby loves bread + buttter


And who could blame her with this awesome one piece tee shirt? We also have some that baby boys would love too. See the 3 color selections in our shop. Did you know that we also have long-sleeve tees for babies and sweatshirts for toddlers? Visit the shop and take a look around. You can sort items by selecting the kids and baby category from the pull-down menu at the top of the shop. These items make great gifts for baby showers. Get some today.

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Sunday, March 7, 2010

bread + butter partner provides donation opportunities for jazz and hockey lovers in Maine

Our friends at the Good Shepherd Food-Bank are teaming up with the Portland Pirates for a food drive, and will benefit from an upcoming jazz concert. Find out more at the events page on their website.


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Saturday, March 6, 2010

Helping Fill Bellies Hats are Here


Winter isn't over yet - at least not here in New England. Look cool while you keep warm in this new Helping Fill Bellies hat. It comes in 3 color combos and sells for less $15. (Black and Navy are the other colors, if you must know.) See them all in our shop. Seriously, who doesn't need a hat? Get one and make a difference today.

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Friday, March 5, 2010

bread + butter partner announces Mac & Cheese Challenge and partipates in PB Xpress Campaign


Our friends at the Rhode Island Community Food Bank are busy with peanut butter and macaroni and cheese this month. Find out more about their involvement with the PB Xpress virtual food drive, and their partnership with Shaws and the Providence Bruins on the Mac & Cheese Challenge. Help them out, won't you?



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Wednesday, March 3, 2010

bread + butter project recommends b Postive Project


As St. Patrick's day approaches, I want to give a shout out to our friends at the b Positive Project - a positive movement dedicated to inspire and motivate people to live their lives with a purpose. For Irish guys interested in a good long-sleeve T-shirt, I also want to recommend their limited edition b Irish shirt, which you can find on their product page. From now through March 14, sales of this shirt will benefit the Starlight Children's Foundation and will help send 100 ill children to Canobie Lake Amusement Park this spring. I ordered my b Irish shirt, received it in the mail today, and couldn't be happier. Nice shirt and good quality. I took their advice and ordered a size up, as the shirt runs small. I'm usually a size 40-42 suit size and I'm glad I ordered the XL T-shirt. All you ladies interested in a St. Patrick's Day T should check out the bread + butter shamrock specials that appear at the top of our shop. See our recent post for special savings.

-Tom

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Monday, March 1, 2010

Well I can't really think of a name for this post so here's one

Hey butterers, Sue here.
After a trying weekend with both a power outage and a horrific sinus infection, I'm finally feeling better (thanks to some strong antibiotics). I'm off on Mondays and generally spend the day running around but forced myself to lower the bar for once and just rest and reset the power button. Okay, I didn't exactly rest - I did some PR work from home, laundry, brought the kids to dentist appointments, Katie to dance and now I'm home. But that's a really slow day. I'm sure you other moms - and dads - can relate. Going to work is always the easiest part of my day. But as I mentioned in an earlier post, after a lifetime of being an overachiever, I am desperately trying to be happy with mediocre. My new mantra is "it's good enough." Sometimes it just has to be.

I am working on pitching bread + butter to some new media outlets including Fetch with Ruff Ruffman on PBS (we'd make a great challenge for the Fetchers), the fourth hour of the Today show, etc. Our dream would be to have Ryan Seacrest wear our t-shirt on Idol - that would catapult us into the stratosphere but actually getting it to him is the challenge. The assistant to his agent's publicist might end up with it at best. It's a tough contact, even when you're in the PR business like I am.

Anyway, time for homework and showers and a new Two and a Half Men tonight (unless Charlie Sheen is still in rehab). We'll check back in tomorrow. Have a great night.

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Sunday, February 28, 2010

Food No More

Hello Everyone,
So we had this GIANT power outage over the weekend and lost our power all day and all night. Our house got so cold that we had to sleep by the fireplace all night. Our fridge was starting to stink because the temperature was starting to drop. We started putting stuff outside to keep it cold, but unfortunately we lost almost all of our food. We were lucky enough to be able to replace all of it. But that made us think about if that happened to someone with less money, they may have not have been able to do that. They would have had to save to do a giant grocery shopping, even though it might be hard enough for them to pay an average grocery bill every week. It made us realize how fortunate we are to be able to replace our food so easily. Not everyone can do that.

P.S. Still taking members for the we appreciate South Dakota club!!!!
--
Katie
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Saturday, February 27, 2010

bread + butter + green beer?

Get ready to celebrate St. Patrick's Day in style with this NEW women's long sleeve V-neck tee shirt. It comes in black, white, and of course green. See them all in our shop. And just in time for the wearing O' the green, we have a St. Patrick's Day discount offer for 15% off all orders of $35 or more. Just enter coupon code MARCHSALE2 when you check out.

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Wednesday, February 24, 2010

Recognizing opportunity

Hi Everyone! Sue here...

Well, we spent a week in not-so-sunny not-so-warm Florida but had a great visit with my parents. I posted a picture of Tom and the girls that I took - you can see that we never made it out of our sweatshirts. Now we've got freezing rain and snow on the way here in New England. My sister is getting walloped up in Vermont with about a foot. I'm ready for summer myself.

Had some time off today so I did errands including my least favorite which is grocery shopping. When I remind myself that there are people who don't have the option because they can't afford food, it helps put things in perspective and I remind myself not to whine about opportunity. Also made it to the gym. Yup, gonna have arms like Kelly Ripa if it kills me - and it just might. I'm waiting for the day that I love to exercise but alas, it has yet to come.

Don't have much time today because I'm the gymnastics driver this week - 6 girls in the old Volvo wagon - fun times. Enjoy your night.

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Monday, February 22, 2010

Vote for a Champion Against Child Hunger

At the end of last year, Katie and Emma were nominated for the ConAgra Foods Foundation's Champions Against Child Hunger Awards, in recognition of their work on the bread + butter project. Five finalists were selected. While Katie and Emma were not among the top five, we are so impressed by the finalists - all people who are working hard in their communities to help hungry people - and we want to encourage you to check them out and vote for your favorite nominee on-line. Visit the site, check out the five nominees, and cast your vote. Each vote provides a $1 contribution to Share our Strength - an organization focused on ending childhood hunger in America by 2015. Check out the site today and cast your vote before March 19. When you do, you'll help ConAgra Foods and Share Our Strength meet their goal of $100,000. Over the next few days, we'll reveal which finalists are being supported by different members of the bread + butter project team. My pick is Tom Ramsey, who is helping fill bellies in Austin, TX.

Want to make a difference closer to home? Purchase a bread + butter product from our e-store before the end of March, and you'll help support food banks in each of the six New England states.

-Tom

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Sunday, February 21, 2010

What’s next for the bread + butter project? You tell us!


As we approach the end of February, we have about five weeks left to help raise money for our New England food bank partners. And we need to decide what we’ll do next. Those of you who have been following us since August know that we started very locally, with a single food pantry partner – Pettengill House, Inc. of Salisbury, MA. In just eight weeks time, we were able to make a big contribution to this small organization. From there, we chose to expand regionally, and established partnerships with a large food bank partner in each of the six New England states. As a reminder, they are: Connecticut Food Bank, Good Shepherd Food-Bank, Greater Boston Food Bank, New Hampshire Food Bank, Rhode Island Community Food Bank, and Vermont Foodbank. 50% of our profits from November 2009 through March 2010 will be shared equally by these partners, and we need your help to maximize the size of these contributions.

But we also need your input to help guide us going forward. When we established the bread + butter project last summer, we had a simple mission: To work together as a family to help hungry people, develop a sustainable business model, and find out what it takes to make a real difference. Seven months into it, we’ve had a lot of great experiences, good results to share, and with your help, we believe we are making a difference. But the question remains, what should we do next? Continue with a regional focus? Return to local? Target other areas? For now, we know that we want to keep our focus on helping feed US families, rather than going global and supporting international hunger organizations, but we have a lot of options. We’re open to your ideas, and we hope you’ll use the comment feature below to share your thoughts. Thanks.

-Tom, Sue, Katie + Emma

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Saturday, February 20, 2010

Forgotten State No More!


Hello people,
It's KATIE O. YO!!!! And today I have a question for all of you. You always hear about the popular states such as California and Florida, maybe Hawaii and Colorado too? Well you never ever EVER hear about some states such as... I don't know maybe...SOUTH DAKOTA!!!! Well it's not just a maybe for me because I simply never here about poor little South Dakota. South Dakota is an awesome state whose people deserve to be thought about. So I decided I would take action and form my own fan club; the We Appreciate South Dakota Fan Club!!!! Awesome right???? So here are the rules. To qualify for being in the We Apprecaite South Dakota Fan Club you must support South Dakota...yeah that's about it. So comment if you're interested in it and I'll write up a list of members. Thanks for participating in the We Appreciate South Dakota Fan Club!!!! Click "comments" below to add your thoughts or visit our SHOP

Wednesday, February 17, 2010

bread + butter + black eyed peas!

YouTube is a wonderful place. There you can find all sorts of nice videos. Search bread and butter, and you might find a nice little promotion for our project, starring Katie and Emma, a black and white film of the New Beats, performing their hit song from the 1950's, or this rather random piece, featuring a singing piece of toast.



Whichever you like best, I hope all will inspire you to buy one of our products and help feed hungry people throughout New England. Tonight's a big night for the US Olympic team in many competitions, and to quote the Black Eyed Peas, I gotta feelin' that tonight's gonna be a good night.



Watch their video, cheer for the US, and then celebrate the medal-winning performances with the purchase of a bread + butter T-shirt. What could be better than that?

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Tuesday, February 16, 2010

The Love Isn't Over...but the Shirts Are Going Away!

Okay bread + butterers, Sue here.

Hope you are still feeling the love even though V-Day is over. Yes, it's really true - the "Love Line" is being locked away...into the breadbox so to speak. The line will be retired on Friday so if you were thinking about purchasing one and helping some folks who really need it, don't wait!

It is winter vacation for the girls which gives even more meaning to "Let the Games Begin"...if you are a parent, you know what I'm talking about!! We'll share some pictures of our shananigans this weekend.

Having fun watching the Olympics - it's amazing how important 1/100th of a second can be to an Olympian. Amazing stuff. What dedication these athletes have - I think I'm a hero if I get on the treadmill at the climate-controlled gym and don't hurt myself going at the breakneck pace of a 15-minute mile.

Congrats to all the US athletes who have medaled and a special nod to our fellow New Englanders - Bode and company!

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Monday, February 15, 2010

bread + butter project food bank partner news

Our friends at the Connecticut Food Bank are hosting a Virtual Food Drive. Did you know that the need for food assistance is, unfortunately, greater than it has ever been in Connecticut Food Bank’s history. This year, more than 390,000 Connecticut residents are struggling with hunger. Please consider making a donation to the drive. Your gift can help turn hunger into hope for hundreds of thousands of people in Connecticut. For every dollar you contribute, more than 4 pounds of food is made available to those who might otherwise go without.
Contribute to the Virtual Food Drive today.

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Friday, February 12, 2010

Are you a bread + butter ambassador?

So many of our friends and followers have asked us what they can do to support the bread + butter project, beyond buying our products. Back in November, Katie and Emma made a video that captures the power of bread + butter ambassadors, and reminds people of three things:

1. When you buy bread + butter, you help hungry people;

2. When you wear bread + butter, you show that you care;

3. When you share bread + butter, you help raise awareness.

Their video's call to action is SPREAD IT - the word, that is. Because our project relies heavily on web-based and relationship (word of mouth) promotion, we need every ambassador we can get. So what can you do? Follow us, Friend us, ReTweet us, Tell your friends, family members and co-workers. Get some bread + butter for yourself and consider giving products for special events like birthdays, etc.

What other ideas do you have? Are their additional things we can suggest to our ambassadors? How are you helping to SPREAD IT? Use the comment feature to let us know. Thanks.

-Tom

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Thursday, February 11, 2010

Hey bread & butterers...Sue here.

So it's Thursday morning. Tom is off to work and the girls are still asleep (but need to get up for school). On weekends they can rise with the sun, weekdays I have to wrestle them out of bed. I guess living for the weekends begins at birth. We can taste Feb vacation though as it's just a day away and we have some big plans that we'll share later, with pix of course!

Okay, so the big snowstorm that was supposed to hit here in the Northeast was a bust. We got a dusting rather than the 5-8" they were forecasting. You know you're from New England when you are disappointed not to be slammed with heavy wet snow, icy roads and a nail-biting commute.

I am off to work at Thomson today - that is my PR job that I really enjoy. Meeting with the bakery I represent - yum.

We'll be sending out some bread + butter shirts to some bloggers this weekend and will pitch some additional media. Sales in Jan have been slower than in December which is to be expected. Time to get it rolling again! Let us know if you can help. Any contacts, ideas, suggestions are always welcome. Just click comments below. Have a great Thursday everyone.
~S
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Wednesday, February 10, 2010

Ellen Should Wear B & B Shirt on Idol! (right?)

Hello peeps,
Katie reporting for duty!
Ok back me up here. Who in the world would look better in a B&B shirt then the one and only ELLEN DEGENERES? (and no I'm not talking about you Joy) She would look just so downright fashion forward. Come on let's here it. ElLEN! ELLEN! ELLEN! ELLEN! Ms Degeneres please!! It's for a wonderful cause!! And anyone who has any sense at all (and watches American Idol) should know Ellen is a new judge and she totally rocks!! Well if your Ellen's wardrobe person or you have "connections" with her, please hook her up right now with one of our fabulous shirts. Well...that's kinda it.
SeE Ya
LoVe KaTiE

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Tuesday, February 9, 2010

Mascot!!!!!!!!!!!!!!!!!!!!!!

Hi journeyers of the Internet, it's Emma!
Guess what I don't think you're going to guess... ok, ok I'll give you a hint - it has to do with the title of this post. Did you guess? Well if you didn't, it's too late cause I'm going to tell you anyway! The news is that we have our very first bread + butter mascot!!!!!

(I know, I know, big applause right.)

Coming from Emma you probably know that it's a MONKEY!!! If you don't know that, you don't know me (Aww, sad face) But...it's not just any old monkey. It's.......

UMI!!!!!!!!!!!!!!!!!!!!!
Yeah, she's my special pet monkey so now that you know the news I'm done writing for tonight...

Stay tuned for next time!!

bye

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Sunday, February 7, 2010

Hunger in America 2010

This week, Feeding America released its latest comprehensive report on hunger in America. This is the largest study of domestic hunger, providing comprehensive and statistically-valid data on the national organization's emergency food distribution system and the people Feeding America serves. If you don't know a lot about hunger issues in the US, consider the following:

•Feeding America food banks provide food and groceries to 33,500 food pantries, 4,500 soup kitchens and 3,600 emergency shelters.

•68 percent of pantries, 42 percent of soup kitchens, and 15 percent of emergency shelters rely solely on volunteers and have no paid staff.

•55 percent, are faith-based agencies affiliated with churches, mosques, synagogues and other religious organizations; 33 percent are other types of nonprofit organizations.

Review the report's key findings, and think about what you can do to make a difference.

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Saturday, February 6, 2010

Bread + Butter Meets Cake Boss!



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Friday, February 5, 2010

The Agony of Defeat

So it's official. The girls can ski circles around Tom & I. Sadly, our age is beginning to limit the stunts we can do...or are ability to buckle up our boots. This Saturday is the girls last lesson at Bradford with their school group. Here are some of my thoughts about skiing as a well...mature adult.

This Skier Still Has a Slight Edge

My husband and I used to ski before we had kids. In fact, we used to sleep in, take exotic vacations and go to the movies in the middle of the afternoon, but that’s not important now. Anyway, who needs a tropical get-away when you can take your whole family on a trip to an icy mountain in sub-zero temperatures for an afternoon of fun and pay more than you would for a week in the Caribbean?

Come on people, this is good quality family time. It’s all worth it, as long as you have stamina and really good circulation. I hadn’t been skiing in years but I discovered that you never forget how. It’s kind of like riding a bike, down a steep hill with no brakes. It’s the thrill that drives us to do it. (And sometimes the “après ski” part isn’t so bad either.)

Anyway, I’m being a bit facetious because I really do enjoy the sport. My daughters have already far exceeded my capabilities, and are not afraid to tell me that I stink, often and loudly. They were actually surprised – based on my history of extreme clumsiness – that I could even stand upright on skis.

It’s amazing how quickly children can learn new skills, and how hard adults can fall. Let me back up. As comfortable as I felt on skis after all these years, I still learned some very valuable lessons about the difference between skiing when you’re 45 versus skiing when you’re 21. I am happy to share some of my newfound wisdom with you:

1. Falling when you are 45 hurts a lot, even if you are completely stationary, on a flat surface and fall onto fresh powder. It might not look very impressive, but it feels like you’re the guy in the old ABC’s Wide World of Sports show who demonstrates “the agony of defeat.” Remember him?
2. Getting off the chair lift when you are in your 40s is a bit tricky. When you are 21, you simply glide off the chair in one smooth, effortless motion that requires very little thought. When you are older, it’s more of a pre-determined heaving of your body that requires much effort and maybe a silent prayer. You do not always make it.
3. If you call to your children from the chair lift while they are having a lesson, they will not acknowledge you or admit to knowing you. Ever. Waving your poles will not help. When you are 21, you can’t recall if children are even allowed on the mountain, but you can recall when the bar opens.
4. Your children will spend a good part of the day chortling wildly as you struggle to maintain your dignity. They will make fun of your hat, your goggles, and your reference to the “snow plow,” which is now called the “pizza wedge.” No one makes fun of you when you are 21 because you are perfect and charming and good-looking, and there is no one to dispute that fact.
5. When you are in college, you can ski for three days straight and feel great the next day. When you are in your 40s, you can ski for three hours and feel like hurling yourself out a window the next day; if you had the strength to open it.
6. When you are young, tumbling half-way down the slope and losing a ski is freakishly amusing and might mean missing class on Monday. When you are 45, the same scenario is just freakish and amounts to a week of missed appointments and being placed on short-term disability.

The moral of the story here is that everything we did when we were younger is still possible, as long as we take the necessary precautions and invest in some supplemental life insurance. Skiing is still great fun, especially if you stay at a resort that has a spa. That way you can soak your aching joints at the end of the day over a glass of expensive champagne.

Okay, despite my cynical ranting, I still enjoy a good clean run. Perhaps I can’t perform a back-scratching aerial while rocketing down some double diamond terrain, but I still have a bit of an edge. That much I’m certain of.


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Thursday, February 4, 2010

bread + butter food bank partner news

What does an international hair and modeling competition have to do with the bread + butter project? Good question. The answer is that this event is one of our nonprofit food bank partner's biggest fundraisers. If you've been thinking about how you can help the New Hampshire Food Bank, this is a great opportunity. Find out more on their website. Can't make it to Manchester on April 22? You can still help the New Hampshire Food Bank and our other food bank partners when you buy a bread + butter product. All purchases from November 2009 through March 2010 help fill bellies throughout New England.

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Wednesday, February 3, 2010

Our Funny Valentines

Back by popular demand...we've got video diary #2 starring Katie & Emma. We captured the girls making some Valentines for their classes. Fun stuff!



So, there you have it. Support our project if you can or just follow our journey on this blog. We are so glad to have you along. You are helping us make a difference.

By the way, bread + butter products are very cozy undergarments for skiing according to Katie & Em. Stay tuned tomorrow for my thoughts on skiing when you are 45 versus 21. Yeah...

Night night b & b'ers.

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Tuesday, February 2, 2010

An Alarming Situation

Afer a "challenging" morning getting the girls off to school, I have vowed that from this day forward, I will no longer be the one to wake them up for school. The party is over: They will have to use their alarm clocks and I will hide somewhere with my coffee until they can do something other than snarl. Here is an excerpt from a column I wrote on the subject. I'm sure many of you can relate. We have the same issues here at bread + butter as every other family out there. How do you deal with school mornings? Let us know! Also stay tuned for another video diary tomorrow!!
~Sue

Here’s a question for you: If given the choice, would you rather be awakened by the gentle caress of someone slowly nudging you out of your peaceful slumber or by the abrupt and deafening blare of Lil’ Wayne or Ghostface Killa that literally shakes you vertical? I’ll give you a minute…and yes, there really is a rapper named Ghostface who is apparently part of the Wu-Tang Clan. I don’t know how or why I know that.

Here’s the ironic part of the whole thing: I like it. Yes, you read that sentence correctly. Lil' Wayne has practically saved my sanity in some bizarre twist of fate. Before he came along, I was the mean mother who actually tried to wake my kids up with kind words and gestures of affection. That worked about as well as Obama trying to help Martha Coakley’s bid for the senate seat.

So I bring it back to the alarming situation at hand. And believe me there’s nothing wrong with a little Jay-Z in the morning if it avoids this conversation.

Me: What’s wrong?
Daughter: There’s a lump in my hair!
Me: Do you want me to put braids in your hair? A pony? Help you brush it out?
Daughter: No, you’ll make it worse. It looks awful and it’s all your fault!
Me: But I haven’t touched your hair.
Daughter: I hate my hair (throwing brush) and I’m not going to school looking like a freak!

I’ll bet many of you have similar conversations if you have girls and I’m quite certain there is a boy version of the “evil lump” that is equally enjoyable. Who doesn’t like to have hateful accusations hurled at them before they’ve had their first cup of coffee? It definitely prepares you for anything else the day may bring like a short stint in a torture chamber or an afternoon in a guillotine.

But the alarm can save you from a disastrous first hour, even if the rest of the day is still a crapshoot. The key is to stay clear for at least the first 20 minutes, which gives your kids some time to be nasty and hideous without your witnessing it. By the time you emerge, they have transformed into fairly decent human beings who might even smile at you if you offer to make them some warm Toaster Strudel.

It’s not a perfect solution by any means. My kids will still spit toothpaste at each other, write things like “poop head” on each other’s sandwich bags and try to skip out on brushing their teeth if they can get away with it. But it’s definitely better than when I was dodging airborne hairbrushes.

The moral of this story is to keep an open mind. Pop stars can be our friends after all. I’ve learned to embrace the masterful artistry of Kei$ha. Tik Tok, Tik Tok…

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Monday, February 1, 2010

Wake up in the morning feeling like P Diddy...

Hey all you b & b followers - Happy Monday. So we had fun watching the Grammy Awards last night. I thought the Elton John/Lady Ga Ga performance was sheer genuius. Also enjoyed the spinning Pink number. Beyonce looked beautiful, as did Taylor Swift. Katy Perry is just...yuck. Sorry but there is something so pretentious and annoying about her. Emma has a crush on Justin Bieber - he was so cute but the pairing with Kei$ha was sort of...odd (Tik Tok, Tik Tok). Anyway, enough of my novice review.

Had the day off today and got a lot done. Went to the gym, the dentist and got my 9-year-old Volvo inspected - and it passed! Hey, I love my car and it's paid for so I'm not giving that sucker up until I absolutely have to. Plus it's the family pig mobile and it has the scars to prove it. There is something endearing about that.

I am thinking about pitching the Today show for their TodayMoms segment. Don't you think bread + butter would be a great feature for that? Of course it would! I also connected with a GREAT fashion mom blogger who is going to feature us on her site. Check it out at momgenerations.com. Thanks Audrey!

Okay, dinner is burning, Katie is home from ballet and I think it's time for me to check out. Don't forget to scroll down and view our first video diary. We got great positive response from that so we plan to do more. Also, don't forget to order you LOVE line shirt cuz they will only be available for a couple more weeks!!

Have a great night everyone.
Sue

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bread + butter food bank partner news

Our friends at the Rhode Island Community Food Bank are getting ready for this year's "Timeless" Taste of the Flower Show, coming up on Wednesday, February 17th at the Rhode Island Convention Center. Throughout the evening, you will have the opportunity to sample delicious specialties created by some of Rhode Island's Top Chefs. For more information, including a list of participating restaurants, wineries and breweries, and to purchase tickets, click here.

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Sunday, January 31, 2010

Not Ready for Prime Time

The first of our video diaries! I admit, I'm a bit of a novice at this sort of thing so hopefully we can improve them over time. We just thought it would be a fun way to communicate with you in a more personal way. Will try to get Katie, Emma (and their friend Rachel who is over today) to make one next. Don't forget that distressed hoodies are $8 off right now and there is free shipping through Feb 10 with code FEBSALE6. Enjoy the rest of your weekend b & b fans!!
~Sue



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Saturday, January 30, 2010

Take $8 Off Select Distressed Hoodies This Weekend


This frigid weekend is a great time to buy a warm and cozy bread + butter junior's distressed hoodie. And we're having a sale on two of our most popular color combos. You can take $8 off the regular price of the chocolate hoodie with neon pink logo and signature or the pink hoodie with silver grey logo and signature. Visit our shop and get either one this weekend for just $34.18 when you enter coupon code COLOR2010 (for the U.S.) or CADCOLOR2010 (for Canada). Act fast. This offer is only good until February 1, 2010.

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Thursday, January 28, 2010

Weekend is a State of Mind

I'm starting my weekend this very moment - despite what the calendar says. Thursday Smursday. Weekend mode is a state of mind. And we deserve it based on the fact that we all had to watch Nancy Pelosi during the President's speech last night, who I'm convinced is a cardboard cutout, with her plastic, insincere gestures. I don't care if you are a Democrat or a Republican, that woman is just plain unlikeable. I sort of wish I could put her in a room with Amy Winehouse and Little Wayne. Oh, that would be entertaining. But I digress, so sorry.

The girls are excited to be going to their friend Annie Kate's birthday party tomorrow night (you'll never guess what we got her for a b-day gift, okay you can probably guess) Tom and I are going to have a date night. A rare opportunity to just be with each other for a couple of hours and have a nice dinner and talk about something other than how to delete the 257 episode of iCarly off the DVR. Adult talk, adult time, adult drinks. Wa-hoo.

So...we are thinking of logging some video diaries of our families adventures but didn't know if that would interest all of you. Thoughts? Just some silly random stuff. Some to do with bread + butter and some that just showcase who we are. Would love to hear your thoughts on that. ~Sue

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Tuesday, January 26, 2010

Bread + butter announces Golden Sticks

Hello people,
It's Katie. Today I will be giving out mini awards. I've decided to name them the Golden Stick Awards (as in butter, get it?).

Okay here goes (drum roll please) Our first award is for best commenter... and it goes to...RACHEL!!!
Congratulations!!! You are dedicated to the blog, comment frequently, and help us spread the word. Rachel is our awesome little intern. (and takes very good care of our fish.)

Our next award is for the fan who keeps us in check and makes sure we are always on our toes and providing updates each and every day. And the best keep-in-check award goes to...TAYLOR S.!!! Thanks Taylor, if we miss a day you let us know. What would we do without you?

And finally, the Golden Stick for the best vacation endorsement goes to the Virginia Lane gang. You rock!

More awards will be going out soon so if you do something awesome for us you may see your name up next time. Thanks again to everyone who helps us out!!


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Striving to Underachieve

Hi gang, I believe it's Katie's turn to blog but she is next door playing with her friend Julia and Emma is off to gymnastics so that leaves yours truly - Again! I could wait and have Kate blog later tonight but I thought I would take advantage of a quiet house to write down some thoughts. (Okay, there is a teeny weeny glass of wine involved too but a girl needs to relax, right?)

Speaking of relaxing, I've never been very good at it. I have always been a type A personality - times 10. And it's a double-edged sword. On the one hand, well, you get a lot done, you "achieve" things. But on the other hand, you are constantly looking to achieve the next thing which means you sometimes forget to just relax and celebrate where you are now.

Sometimes I think we are all running like hamsters on a wheel with no real end in sight. You know what I mean? Anyway, I'm trying like heck to be a little more of an underachiever so I can just enjoy the present. I've been wracking my brain trying to bring bread + butter to the next level but maybe we're okay right here for today. You have all been so incredibly supportive and I know how many other deserving causes there are out there right now, especially with the devastation in Haiti. Thanks everyone for helping us be where we are...right now.

~Sue
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Monday, January 25, 2010

Rainy Days and Mondays

Today is raining AND it's Monday...kind of a drag. However, another new order for one of our LOVE line shirts came in and that helped to lift my spirits. This is that yucky time of year in New England when we are all craving sun and warm temps and outdoor activities. We are headed to Florida in February to visit my parents. A heated pool, outdoor bar and a broken-in pair of flip flops (or as my niece Siobhan says, "ship shops") should do the trick.

I'm heading into Boston with my boss tonight for a seminar about reaching Mommy bloggers. Hey, I'm a mommy blogger!! But heck, I have a lot I could learn so I'm looking forward to it. Tom is on duty for the night, picking up from ballet, dinner, homework, etc. If we are very lucky and the stars are aligned, perhaps we can get our friend Katie to write a post for tomorrow. No promises though. She has a very busy texting schedule.

Okay time to go get into some "work" clothes. Have a great night.
~Sue
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Sunday, January 24, 2010

bread + butter loves Hats for Hunger


10 year old Montpelier Vermont native Andrew Castle started his own company, HatsForHunger.com, in an effort to eliminate hunger and change the world. Like the bread + butter project, HatsForHunger is helping raise money for the Vermont Foodbank. Andrew's story is very similar to Katie and Emma's. His interest in hunger issues began with Heifer International, and now he is working to make a difference in his community. Great job, Andrew. Keep up the good work. Watch his video and check out his website and buy a hat. Don't need a hat? The bread + butter project has lots of other clothing items that help support food banks throughout New England.

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Saturday, January 23, 2010

brunch this weekend helps feed hungry Bostonians


Our partners at the Greater Boston Food Bank want to remind you that this weekend brings a perfect opportunity to help support their Super Hunger Month activities, including brunch at some of Boston's top restaurants. Super Hunger Brunch is Super Hunger Month’s crown-jewel as hundreds of individuals take advantage of the generosity and creativity of Boston’s most dedicated restaurants that donate their time, food, fine services, and 100% of their proceeds to offer an exclusive brunch to benefit The Greater Boston Food Bank this Saturday and Sunday. Learn more and make a reservation on the Super Hunger Brunch website.

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Friday, January 22, 2010

bread + butter mobile?

In addition to my day job and work on bread + butter, I’ve been spending too much time in recent weeks thinking about my next vehicle. Now that both O’Rourke family vehicles are wholly owned and paid in full, I should be enjoying the precious few months sans car loan payments and socking away more money in the 529 college savings accounts. Instead, I’m convinced that each new day will be the day my glamorous 2004 Subaru Legacy sedan will kick the bucket, leaving me in urgent need of a replacement vehicle, and forcing me to pay too much for a stupid car I don’t like. Not that I’ve been there before...

So I’ve begun the search. On one hand, I feel very fortunate that for the first time in my life, I can think about getting something a bit nicer than my typical basic commuter car. On the other hand, I’m overwhelmed with the number of choices and features available to me. While I’m determined to not wander aimlessly throughout dealer lots, the many websites that are designed to help me compare and contrast different makes, models, features and accessories leave me dazed and confused, and no closer to a decision. I’m not a gear-head. I know I want something safe and reliable, but do I need a navigation system and satellite radio? How much torque does a guy like me really need, and what exactly is payload anyway? And, while I’ve been focused primarily on mid-sized German and Japanese sedans, I’ve recently had the strange and uncontrollable urge to investigate GMC trucks. Just this morning, while shaving, I said to my reflection in the mirror, “I’m Tom O’Rourke. I live in Newburyport. And I drive a truck.” I am from Massachusetts after all. But I digress.

Having purchased many lemons over the years, I’m determined to get it right this time, but I’m limited by my history of being frugal. I paid $100 for my first Buick, which was two different colors, and lasted me two years. Not a bad return on investment. That same year, my little brother paid $150 for a skateboard. Maybe I’ll get a car that will help promote our business – the bread and butter mobile. It could be shaped like a loaf of Rye or a baguette, and would probably be a tax write-off. But it might not come with limited slip differential or an interior active charcoal air filter. Wish me luck. I’m off to another multi-hour series of searches on Vehix, Edumunds, and Cars.com…

-Tom

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Thursday, January 21, 2010

In the Wild, There is No Health Care (and other random thoughts)

Hey all, Sue here
Poor Tom is feeling all achey today so we are crossing our fingers that he isn't coming down with something. (No offense but you know how men are when they are sick...I'm just saying.)To make matters worse, he is shopping for a new car which is probably his least favorite pasttime, well, besides watching anything starring Angela Lansbury. He will lament about his car buying troubles in a separate post this week.


Katie didn't get another callback for her "Fetch with Ruff Ruffman" audition (a PBS show produced here in Boston). I have to say that she handled the disappointment quite well. Hey, you can't win if you don't try. Ask Scott Brown.

We are gaining followers and fans on Facebook and Twitter every day. I hope you will help us to build our fan base even more and spread the word about bread + butter and what we are trying to do to help food banks across the country. If you haven't checked out our new LOVE line, what are you waiting for? Valentines Day is right around the corner. Order now and get free shipping (use code FEBSALE3 at check out.

Okay, so I am off tomorrow and looking forward to getting a haircut, even though with thick, curly hair, it never EVER looks any different. I wake up the next day and "bam" I am once again Nancy Bradford (you remember Eight is Enough, right?) I am exhausted and looking forward to plopping down on the couch to enjoy a new episode of The Office...since this is a timely topic, let's remember Dwight's view of healthcare from season 1: "In the wild, there is no health care. In the wild, health care is, 'Ow, I hurt my leg. I can't run. A lion eats me. I'm dead.' Well, I'm not dead. I'm the lion. You're dead."
Gotta love him. Good night everyone!

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Tuesday, January 19, 2010

Emma's original song for bread + butter; Listen up!


As promised yesterday, here is Emma's original song. We are so proud of our girls' thoughtfulness and willingness to put themselves out there for our brand and for a wonderful cause. Who knew they would write original songs and be willing to record them and publish them on the Internet? Coming from someone who mouths the words to hymns in church, on those rare occasions when we make it, this is indeed impressive. Great job, Emma. I encourage all of our followers to take a listen and then to heed Emma's final words: Do it (make a purchase that is)!

-Tom

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Monday, January 18, 2010

A voice like butter on a biscuit...(or emma sings for her bread)

Well fans, we've decided that we are going to share more of ourselves with you. That means we want you to get to know us better while still focusing on our efforts to grow the bread + butter brand. We talked over dinner tonight and we think you need to have a better idea of who we are as individuals and the "inner" workings of our family. So...we need to be willing to be pretty vulnerable - sharing the good, the bad and the "I-can't-believe-I'm-going-to-publish-this" stuff.

Emma is our first brave soul who is willing to share something with you tonight. In just the past half hour or so she wrote a quote and a song (Just to be clear, I will NEVER be singing for you and trust me, you should be relieved. If you ever heard my Karoake rendition of Patsy Cline's "Crazy" many moons ago you would understand.) Okay, I'll turn it over to my 10-year-old baby girl.

Hi peoples, It's Emma! I wanted to show you my quote and song that I wrote. This is the quote:

Don't be the loser who sits on the couch, be the winner who is online giving something and getting something!

And here is the song:

give something
get something
learn something
enjoy something

to be continued...

check back tommorow and see the whole song and a video of me singing it!!!!!!!!!!!

toodles

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Saturday, January 16, 2010

bread + butter launches new "LOVE" line

Hello b & b fans, Sue here.
We are really super excited because today is the day!! We are launching our brand new LOVE LINE which is here just in time for Valentine's Day. (That's me at left in my new shirt that arrived today!) Guys, looking for something special for her? This is the answer. A stylish shirt that reflects the sentiment of the day AND gives something back to some pretty needy folks. How can you do better than that?

WAIT!! You CAN do better. Now through February 10th, we will give you FREE SHIPPING! Yup, free shipping. Share this site with your friends and make a guy's day. Ditch the flowers and chocolate - they don't last. This is a gift that just keeps on giving!! At checkout, use promotional code:
FEBSALE3 = US
CADFEBSALE3 = Canada


So...what are you waiting for? Click any of the shirts at the top of this page and you'll be in our store. Happy Valentine's Day!!

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