Hi all! We continue to be encouraged by the positive feedback we've gotten and the orders are coming in! In an effort to communicate our objectives clearly, we decided to put together this list of FAQs, assuming many of you might have questions. We hope this helps you understand our unique business model and mission.
Frequently Asked Questions
Is the bread + butter project a charity or nonprofit organization?
No. We registered the bread + butter project as a for profit business with two
primary goals:
1. Support nonprofit organizations that help feed the hungry
2. Teach our daughters about developing a new and successful business model
How do you support nonprofit organizations?
We donate 50% of our profits from the sale of bread + butter products to our nonprofit partners.
Why do you donate 50%?
We want to donate as much as we can and still have a sustainable business. We decided on 50% because we think that our two goals are equally important. We want our daughters to understand that there are benefits to working hard and helping others, and that personal and charitable goals don’t have to be mutually exclusive.
How is this approach different?
Rather than waiting for a few years for the business to break even, begin generating profits, and then start ‘giving something back’, we’re making a significant commitment and delivering on it from the very beginning. We believe our customers will like this approach and will help us sustain the business by buying our products. In fact, we’re counting on it.
How do you select your nonprofit partners?
We are most interested in working with nonprofit organizations that help feed the hungry, typically human service agencies, food banks and food pantries. Organizations interested in partnering with us can send an inquiry to info@breadandbutterproject.com.
Who owns the bread + butter project?
Tom O’Rourke, Susan Tabb, Katie O’Rourke and Emma O’Rourke are the owners and equal partners in the business.
Where is the business registered?
Newburyport, MA. The business was established September 4, 2009.
Monday, September 7, 2009
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Hi O'Rourke Family,
ReplyDeleteKudos to you on your impressive business venture. I have two little boys (5 yrs old and 2 1/2 yrs old). I bought the long sleeve red shirts for them--perfect for cooler weather. I'll send you a photo once they wear them.
Your new clothing options are nice additions to your line up. The scarf is very chic!
Looking forward to watching and learning from your experiences. One day I hope to get my boys involved in something like this.
Great work!
Robin Welch
Thanks Robin!!
ReplyDeleteYes, lots of people have commented that they love our new additions. And there are more coming!! We are so excited about this project and everyone has been so supportive.
Thanks for taking the time to write. Much appreciated and keep checking back!!
Sue and family
Sue, Tom, Emma and Katie,
ReplyDeleteWe love the products, company name and that you are doing this as a family!!!The logo of Emma and Katie is so creative. Who thought up the idea of having an image of the girls on your products? Love it!!! Ordered a long sleeve t-shirt and the quality was excellent!! We look forward to reading your blog every day. Thank you for showing us all that working together as a family and giving back can also be fun! Your fans...