bread + butter business report #4

This is the 4th in a regular series of weekly wrap-up postings on the development of the bread + butter project. You can find prior reports in our archives.

Fall schedules are in full swing at the O'Rourke household, with dance rehearsals, gymnastics class and play practices and homework all competing for the girls' attention. Needless to say, bread + butter has taken a bit of a backseat in Katie and Emma's minds, but we are all still committed and finding the time to squeeze in all of the important work. This week's Friday night business meeting didn't happen until Sunday evening, but we did have some great discussion. Here are a few highlights:

Our new business cards came in, and the girls were excited to start sharing them with friends. We posted our project on the do.something.org website and started to see more hits to our website from California, Texas and Europe. We think we have finally resolved our graphics challenges and are adding more products, like the much anticipated long-sleeve T's and sweatshirts for the fall.

What we learned during week 4:

Katie - If you wear your bread + butter shirt out in public (as opposed to only in the privacy of your home, I guess), you might get some questions about it. If you give the person a business card, they might go home and look up your website. So it's good to have your business cards with you.

Emma - People like to tell us when they see someone wearing one of our products (i.e. the TJ Maxx sighting). I like it when people send us pictures of them wearing their shirts.

Sue - I'm paying more attention to the amount of food we waste and thinking about ways to be less wasteful.

Tom - In addition to helping others, this project is having some positive affects on our family, such as sittting down together for dinnner more frequently and saying grace more often before diving into our meal.

What we need to focus on during week 5:

Additional outreach to North Shore media, continued plans for New England-wide expansion in November and figure out how we can maximize the benefit to Pettengill House by the end of October. All good stuff. Keep spreading the word.

-Tom

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