What's product rationalization, Dad?

As the title of this post suggests, I need to use simpler language when talking with Katie and Emma about our business. Sue says it better. "We have too many things in our shop; people get overwhelmed and leave the site without ordering." I think she's right, and so do some of our current and potential customers. This morning, we reduced our total number of products from 168 to 131, and at the same time added some new ones, including men's sweatshirts. Don't worry. You can still find many of your favorites. For those customers who know what they're looking for, but don't know where to find it, we suggest using the pull-down menu that appears at the top of our e-store under the shop tab. It will allow you to sort all of the products by category: men, women, kids and babies, etc.

Now for some really exciting news. We're running a promotion through December 15 that will allow you to take 20% off of some of our most popular products when you place an order of $35 or more. How does it work? Simply place the items you want to buy in your shopping cart. Make sure the total is $35 or greater, and then add one of the following items and enter the related coupon code when you process your order:

Add a Kid's Long Sleeve T and use coupon code 12DAYS1
Add a Kid's Apron and use coupon code 12DAYS2
Add a Junior's AA Long Sleeve Hooded T and use coupon code 12DAYS3
Add a Messenger Bag and use coupon code 12DAYS4
Add a Jersey Scarf and use coupon code 12DAYS5
Add a Men's, Women's, Kid's or Toddler Hooded Sweatshirt and use coupon code 12DAYS7
Add a Men's AA Long Sleeve T and use coupon code 12DAYS9

Find them all in our newly 'rationalized' SHOP. Only one coupon code can be applied with each order.

-Tom